Goway – Long-term car rental & business leasing

Goway is a Lithuanian car financing company offering financing solutions for both private customers and businesses.

With a new name and visual identity, Goway needed a website that matched the new brand & was easy to use for people looking for car financing. We looked at how to present their services and financing options without overwhelming visitors with too much information, while making it easy to find the right information & understand what Goway could offer.

At the same time, we needed to rethink how customers apply. Both private and business customers needed a simple way to provide their details and find out what financing options were available to them. On Goway’s side, the same information needed to be easy to receive and manage, so the team could assess each case & offer the right option.

The new Goway website brings the refreshed identity into a clear, easy-to-navigate experience across desktop & mobile. Customers can quickly explore the available services, find the information they need and calculate their potential financing options before applying.

We also rebuilt the application flows for B2C, B2B customers & partners. The new setup makes it easier to submit the necessary information and gives Goway a clearer view of each customer’s needs, helping the team respond with the most suitable financing option.